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Kardashians ‘Khroma’ Not The Same As The Real ‘Chroma’

Submitted by on October 29, 2012 – 10:44 am Comments

If what is being reported is true, the Kardashians are once again busy being the Kardashians, but yet it’s no reason not to yell ‘what the hell’. Turns out, the Kardashians have been accused of a cheap cover-up, stealing the name of a high-end make-up line and slapping it on their own drugstore brand. Basically that is what is being claimed by the co-owner Michael Fey of ‘Chroma’, a luxury cosmetics line. Well he can’t really be blamed for feeling the way he is feeling, because the Kardashians have cunningly named their cosmetics line ‘Khroma’, which should give you an idea of what Michael is suggesting.

Michael must have surely yelled ‘what the hell’ when he realized this, because he claims he has spent years building his brand’s reputation, 12 years to be precise. A lot of time, effort and energy, has gone into building this reputation and also he now has an A-list clientele, who swear by the quality of his product. He as a result feels that, the Kardashians launching their own brand of cosmetics line which is allegedly of an inferior grade will not only create confusion in the marketplace, but will bring down the value of his products too.

For More “What The Hell” Worthy News Click Here!

 A good analogy would be: the Chinese making a rip-off of Apple’s I-phone and selling it at a much cheaper rate, thus not only confusing the customer but also diluting the market of the I-phone. The only question that needs to be asked here is, will the Kardashians be selling their cosmetics line at a cheaper rate than ‘Chroma’, if yes then ‘Chroma’ is in for trouble. The reason being that, Americans well many of them, love the Kardashians and if they see a product on the shelf with their name on it, which also sounds like an expensive line of cosmetics, they might feel the cosmetics company and the Kardashians have join hands and launched a line of products, in collaboration.

In other words, Michael and ‘Chroma’ have every reason to yell ‘what the hell’, as ‘Khroma’ would truly create confusion when it’s sold from the next month at not-so-fancy places like CVS, Sears, and Ulta. Michael fears his high-end customers will run for other parts of the Hills … thinking their primo cosmetics are not so primo after all … and they’ll be embarrassed to say they wear Chroma.

Nigel Owen

Nigel is a graduate from Birmingham University, Nigel has worked for about 8 years in the banking industry, until one day he discovered his passion for writing. It basically gives him the opportunity to enlighten himself about subjects and things that he normally might not come across.

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