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Elizabeth Hurley’s New Clothing Line Causes Controversy

Submitted by on September 19, 2012 – 11:25 am Comments

Elizabeth Hurley's New Swimwear Line For GirlsHave you seen Elizabeth Hurley’s new line of swimwear for girls? The website says the clothing is “Fun” but many parents and even a child protective charity in the UK are thinking a bit different about the new line. They are claiming that Hurley and her brand of swimwear is sexualizing young girls.

The director of the charity Kidscape, Claude Knight, stated “It is very disturbing to see some inappropriate items in this swimwear range. And he has a huge point. He specifically pointed out the “Mini Cha Cha Bikini.” The suit is an animal print two piece for girls under 8 years old. The “Collete Bikini” is another one that is a bit to revealing. The suit is held together by a small gold ring and the website even says it is meant “for girls (ages 8-13) who want to look grown up.” The website adds that this suit looks great with the cheetah ruffled skirt.

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The founder of Netmums, Siobhan Freegard says that she knows of numerous moms who were upset about the sexualization of their daughters and said that they would be horrified if their daughters dressed this way. And their concerns have been validated by a recent study, which said that girls as young as 6 years old want to be viewed as sexy and think of themselves as sex objects. In another study, Psychologists said that clothing was a huge factor in encouraging young kids to objectify themselves. What was especially disturbing was that nearly one third of girls clothing at 15 different retailers did have some sexual characteristics.

Elizabeth Hurley

Knight did say that Hurley should not be taking all of the blame and that the fashion industry needs to stop trying to make adult clothes for children. Let kids be kids. As it is in this world, our children grow up way to fast. Just a week or so ago my five year old daughter told me her legs were too hairy and she needed to shave them. Where is the line between wanting to mimic a parent, or wanting to grow up too fast?

Jen M.L. is a mother of two who has a blog called “People I Want To Punch In The Throat.” She said that she is “horrified” by the clothing she sees when she takes her four year old daughter shopping. She said that around Easter, while shopping for a dress, there were many that looked as if they “should come with a complimentary pole and hooker heels.” Jen says that it’s not just the fashion industry however.  It’s also us! The parents and consumers. If we stop buying those products, they will stop making them.

A spokesperson for Hurley’s swimwear line did say that the collection has been selling well and that many of the customers are repeats.  Would you let your little girl dress like this? Because I think it’s total BS!

Keaven Neely

Keaven is a stay at home mother of two little girls. She writes her blog This Mama Is Crazy and also sells her arts and crafts on her Etsy site. Writer of “The No BS Zone”

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