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8.5 Million Episodes Of ‘The Walking Dead’ Game Sold And 25% Of It Is On Mobile

Submitted by on January 7, 2013 – 6:44 am Comments

The Walking Dead GameTell Tale’s game The Walking Dead, it turns out has sold 8.5 million episodes across all platforms. Obviously, this means Tell Tale has seen a huge amount of moolah as a result; $40 million to be precise, which averages to around $16 per user.  ”To date, it’s sold 8.5 million episodes and it’s been in the marketplace for seven months” Tell Tale CEO Dan Connors revealed to the Wall Street Journal. It’s really astonishing that the popularity of this game is so stupendous that it has managed to rake in the kind of sales, that it has. Surely, it has something to do with the popularity of the comic book of the same name on which the game is actually based.

Dan Connors on his part further added “November and December were our biggest months. It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in”. Well, seems like a lot of people gifted their loved ones ‘The Walking Dead’ game during Christmas. Another interesting fact that augers mention is that this game has especially been successful on mobile platforms. In fact, 25% of that 8.5 million sales figure has been achieved from mobile sales. “The episodic model has allowed us to create an economy that works on mobile” Connors said throwing light on the issue.

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“As far as size, at this point it’s probably about 25% of the revenue of the product and it is on the largest upswing of all platforms as well. I think we see with iOS products, we see more The Walking Dead impact from when the show is on, when there’s stress about the show” he added. Connors also revealed how Tell Tale’s work on other games like the ‘Jurassic Park’, helped the company develop ‘The Walking Dead’ game.  ”The Walking Dead benefits from the work done on all the previous products. Everything has been an investment in creating great storytelling and great dramatic experiences that work across multiple platforms,” he explained.

As a matter of fact, in order to promote the game and raise people’s curiosity about the game Tell Tale even offered the first episode of the game for free. Connor feels this move would help the company attract new customers. “That opens the funnel and gets it out to more people who can then convert into the game” he was quoted as saying. Tell Tale has also revealed that the second season of the game will follow the initial five-episode series.

Nigel Owen

Nigel is a graduate from Birmingham University, Nigel has worked for about 8 years in the banking industry, until one day he discovered his passion for writing. It basically gives him the opportunity to enlighten himself about subjects and things that he normally might not come across.

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